Bud Light

During the 2016-07 NBA season, Bud Light partnered with The Infinite Agency for a series of promotional, 3-on-3 basketball tournaments. 

Teams applied via Twitter and Instagram, and the selected applicants competed at 1 of 3 NBA stadiums - Oracle Arena, Staples Center & Golden 1 Arena.

Following each tournament, the participating teams attended an NBA game in their respective cities. The winners of each tournament took home tickets to the 2018 NBA finals.